Archive for July 2011

T-Shirts – Just Another Premium?   Leave a comment

Is it a uniform?  Is it a premium?  Is it just another part of your wardrobe?  Actually, it is all three.  Imprinted t-shirts are a very versatile promotional product with long-lasting capabilities.  There are many methods – silkscreen, sublimation, and iron-on transfers, among them.

Tips to consider:

  • White is the least expensive (shirt) color to order.
  • Youth tees are usually the same price but not in all cases (just because they use less fabric you would think that to be true).
  • With silkscreening:  Pricing is based upon quantity and number of imprint colors.  Sublimation and Transfer:  the size of the design and quantity.
  • With silkscreening, there is a minimum order of 12 pieces.  With sublimation and transfer, there is no minimum quantity.
  • There is a screen charge with silkscreening – there is no set-up or screen charge with sublimation or transfers.
  • Since the price is based upon quantity and number of colors, you’ll want to make sure your design fits on all sizes so that the same screen/transfer can be used.  Keep in mind that the design will not look the same on a youth medium as it will on an adult extra large.

T-shirts are widely used as part of a work uniform in many industries.  They identify the worker as an employee of the company, while promoting the company at the same time.  If you use them as part of a uniform, be sure to change the design of the t-shirts that you will use as premiums.

Get creative with the design – people like to wear cool designs and messages.  Try a tie-dyed shirt or “burn out” style.  Consider imprinting in a non-traditional location (right under neckline in the front or back or the bottom hemline).  Consider using the color of the shirt IN the design instead of adding another imprint color.

Don’t forget the kiddies when ordering (infant and toddler sizes available).





Order Calendars Early   Leave a comment

Now is the time to (at least) consider placing an order for calendars for 2012.  The stock designs are all in stock and readily available and factories offer the best pricing early. You run the risk of the design you want to order, being out of stock or rush charges added to your order if you wait until November.

There are calendar styles for just about every industry:

  • Salons & Spas  (hair and nail, wraps, facials, massage)
  • Automobile-related (dealers, repair shops, auto body, detailing)
  • Restaurants (pizzeria, sub shops, coffee house)
  • Recreation Centers

You get the idea.  Calendars are good for B2B and B2C promotion.  These kind of products keep your name/brand/message in front of them all year long!

  • Pocket Calendars (some with memo pad jotters and pens)
  • Keyboard or Monitor Calendars
  • Wall Calendars
  • Desk Calendars
  • Theme Calendars
  • Pop-Up Calendars
  • Fully Custom Calendars (your photos, your special dates)
  • Consider customizing one as a thank you/favor from an event

Whatever you choose, get your name and message out there to add to whatever advertising and marketing you are currently doing.  We have to market in many different, and often, non-traditional methods.  We want the best ROI (Return on Investment).

Leave It All Behind   Leave a comment

I am referring to promotional products.  Consider the stock of promotional products in your “promo closet” (we all have one, for some it might be a big drawer and for others, a small shelf), and apportion a small quantity to carry with you and leave them behind – at the dry cleaner, the pizzeria, the car repair station.  You never know who might pick it up and see your imprint and need your product or service.  Of course, pens or highlighters are easy and inexpensive leave-behinds, but so are chip clips, magnets, sunblock packets – you might consider ordering something specifically for this leave behind process.  Share your leave behind story with us.

What is a Screen?   Leave a comment

A “screen” in the promotional products industry is very similar to a window screen.  Tiny holes that are “burned” into a stencil that you push ink through to imprint on t-shirts, sweatshirts, hats and many plastic promotional products.

Most screens are held on file for 12-24 months and it is a one-time fee, if you re-order in that period.  Becoming fairly common these days is a re-order screen charge, which is a fraction of the original set-up.

Silk screening multiple colors requires multiple screens that must “match-up” during the printing process.  In some cases where there is movement in the presses, you can’t have colors touching and require a 1/16″ gap between them.  This is almost always true with printing plastic bags and that is why most only offer one color imprints on the film and if they will allow multiple colors, they can’t touch each other (to allow for slight movement) and the run charge is considerable since the project has to be monitored more carefully.

Options are decals (that are fired on – this is not a do-it-yourself process).  Also available is a sublimation process and heat transfers.  More on this subject soon (maybe I can convince a colleague to give us an education on sublimation and heat transfers)!

Promotional Products – Just Pens & Mugs?   Leave a comment

The old staples are pens and mugs and continue to remain as front runners in the promotional products industry. BIC remains my choice for writing instruments from a pencil to an executive-style pen.  They have lightening-fast production, excellent value and IF there ever is an issue, you can bet they will make good on it.  That’s not to say there aren’t equally as good manufacturers, and I represent them as well.  I’ve been leaving my imprinted pens all over town – you never know who will pick it up and call you!  I just printed the results of a study on how many people actually see your imprint on one pen (message me or comment if you are interested in reading it or receiving our monthly newsletter).

Ceramic mugs continue to be a sought-after product and why not — with so many other uses than just coffee!  I use two on my desk as a pen/pencil/scissor/marker holder.  Something to be mindful of is the cost of shipping – it could run as much as the mug cost each  (there is special packaging to ensure against breakage in shipping and handling, since the contents are breakable). What do you use yours for?  Do you remember whose logo is on it? Use these as new client gifts, filled with other promotional products or candy or give to an organization for their gift auction.  A small gesture goes a long way when you are thanking someone.

Thank someone today and you’ll be starting a promotional products campaign that “remains to be seen”!






Using “other than thread” in Embroidery Designs   Leave a comment

If you have a large design that covers a large area, in many cases, it will not look as good as it could, using just embroidery thread.  Many larger decorators can accommodate 9 thread colors easily and more are possible, but the design will cost more.  Also, logos and designs look best on paper in full color and will look quite a bit different created in embroidery.

Consider using different textured material in the larger coverage areas.  For example – if your design has a sky in it, consider a blue satin fabric that would be sewn into the design.  If your design has an actual product in it, consider replicating that product with fabric and stitches.  We offer these designs services so you can choose what you want.  We have a few, bold designs that were created in this fashion.  Comment or message us if you want a photo of one.

Large design embroidery is an investment.  Spend your money wisely.

Posted July 15, 2011 by daybreakmarketing in Embroidery

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Embroidery   2 comments

We all love to wear a shirt with a cool, embroidered logo.  Or carry a tote bag with our favorite brand embroidered.  Or a beach towel, hat, lunch bag, golf towel (you see where I am going with this – there are too many items to list).  Embroidery raises the “perceived value” of whatever it is.  It’s always more expensive, initially, because your logo has to be digitized (this tells the sewing machine or embroidery head how to stitch the design, what colors to use, etc.).  Once your logo is digitized, you can use it over and over again on just about anything that can be embroidered.  If it can be “hooped”, it can be embroidered.  Think back to your Mom or Grandma’s needlepoint – they had that “hoop” around the design in the area they were working.  This is roughly the same.

There is a run charge associated with embroidery and it is based on the quantity you will embroider and the number of stitches involved in the design.  The higher the quantity, the lower the price.

We can embroider on your merchandise or ours and if we supply the merchandise, the items are “insured” in case of a damage while in the embroidery process.

All new designs will receive a “swatch proof” – a sewn piece of fabric with your design embroidered, for your approval prior to production.

If you have a digitized design already, we can use that.  You can just email the file to us.  We can make minor (or major) edits to any design.

Next up:  Using other than thread in your embroidery designs.

Posted July 14, 2011 by daybreakmarketing in Embroidery

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