Archive for the ‘General Notes’ Category

What is a Screen?   Leave a comment

A “screen” in the promotional products industry is very similar to a window screen.  Tiny holes that are “burned” into a stencil that you push ink through to imprint on t-shirts, sweatshirts, hats and many plastic promotional products.

Most screens are held on file for 12-24 months and it is a one-time fee, if you re-order in that period.  Becoming fairly common these days is a re-order screen charge, which is a fraction of the original set-up.

Silk screening multiple colors requires multiple screens that must “match-up” during the printing process.  In some cases where there is movement in the presses, you can’t have colors touching and require a 1/16″ gap between them.  This is almost always true with printing plastic bags and that is why most only offer one color imprints on the film and if they will allow multiple colors, they can’t touch each other (to allow for slight movement) and the run charge is considerable since the project has to be monitored more carefully.

Options are decals (that are fired on – this is not a do-it-yourself process).  Also available is a sublimation process and heat transfers.  More on this subject soon (maybe I can convince a colleague to give us an education on sublimation and heat transfers)!


New to blogging – it’s probably about time!   3 comments

I still can’t grasp why anyone would want to read random thoughts from others they don’t even know.  I am going to attempt to use this platform to spread the word about promotional products in the hope that one or a few things will happen:

1.  I will teach someone something they didn’t know before.

2.  I will learn something I didn’t know before.

3.  I will form a friendship with my readers.

4.  I will pick-up a new client to offer them the award-winning service I am known for.  Any one of my clients are considered friends so if this happens, all 4 of these things will happen!

More later.  I have to gather my thoughts.

Posted July 13, 2011 by daybreakmarketing in General Notes