Archive for the ‘Promotional Products’ Category

Promotional Products – Towels   Leave a comment

So many choices and I will cover some here:

Style:  Beach, Bath, Hand, Kitchen, Sports (Golf, Spirit), Wrap-Around

Size:  Hand to Beach and everything in between

Fabric: Paper, Terry, Velour, Microfiber, Cotton & Polyester

Finish & Options:  Fringe, Hemmed, Woven, Scrubber, Hook & Grommet, Carabiner

Imprint Method:  Embroidery, Silkscreened

Consider weight per dozen when ordering (of course, common sense tells us the heavier the dozen weighs, they heavier each towel – fabric will be).

Perceived value of embroidery is usually higher but think about how the towels will be used.  Golf, Beach and Hand towels are to “dry”.  Embroidery is not conducive to this and will be scratchy on the surfaces that need to be dried.  Try a small corner if this is the method you choose.  Embroidery set-up fees are very expensive for large areas (see previous blog about embroidery costs and stitch counts).

Silkscreening on towels, especially beach towels, is done with water-based inks, unlike tee shirt printing, where the ink lays on top of the fabric, this actually absorbs into the towel and leaves a soft feel.  Silkscreening has a large imprint area but be prepared to pay hefty set-up fees, usually over $100.00 per order.

Consider paper, linen-like hand towels for your next affair!  Not that expensive and adds pizzazz!  Weddings, Bah/Bat Mitzvah’s, Company Meetings & Picnics, Awards Dinners are just a few suggestions.

With proper care, even promotional grade towels will last a long time and therefore, your message as well.




T-Shirts – Just Another Premium?   Leave a comment

Is it a uniform?  Is it a premium?  Is it just another part of your wardrobe?  Actually, it is all three.  Imprinted t-shirts are a very versatile promotional product with long-lasting capabilities.  There are many methods – silkscreen, sublimation, and iron-on transfers, among them.

Tips to consider:

  • White is the least expensive (shirt) color to order.
  • Youth tees are usually the same price but not in all cases (just because they use less fabric you would think that to be true).
  • With silkscreening:  Pricing is based upon quantity and number of imprint colors.  Sublimation and Transfer:  the size of the design and quantity.
  • With silkscreening, there is a minimum order of 12 pieces.  With sublimation and transfer, there is no minimum quantity.
  • There is a screen charge with silkscreening – there is no set-up or screen charge with sublimation or transfers.
  • Since the price is based upon quantity and number of colors, you’ll want to make sure your design fits on all sizes so that the same screen/transfer can be used.  Keep in mind that the design will not look the same on a youth medium as it will on an adult extra large.

T-shirts are widely used as part of a work uniform in many industries.  They identify the worker as an employee of the company, while promoting the company at the same time.  If you use them as part of a uniform, be sure to change the design of the t-shirts that you will use as premiums.

Get creative with the design – people like to wear cool designs and messages.  Try a tie-dyed shirt or “burn out” style.  Consider imprinting in a non-traditional location (right under neckline in the front or back or the bottom hemline).  Consider using the color of the shirt IN the design instead of adding another imprint color.

Don’t forget the kiddies when ordering (infant and toddler sizes available).




Order Calendars Early   Leave a comment

Now is the time to (at least) consider placing an order for calendars for 2012.  The stock designs are all in stock and readily available and factories offer the best pricing early. You run the risk of the design you want to order, being out of stock or rush charges added to your order if you wait until November.

There are calendar styles for just about every industry:

  • Salons & Spas  (hair and nail, wraps, facials, massage)
  • Automobile-related (dealers, repair shops, auto body, detailing)
  • Restaurants (pizzeria, sub shops, coffee house)
  • Recreation Centers

You get the idea.  Calendars are good for B2B and B2C promotion.  These kind of products keep your name/brand/message in front of them all year long!

  • Pocket Calendars (some with memo pad jotters and pens)
  • Keyboard or Monitor Calendars
  • Wall Calendars
  • Desk Calendars
  • Theme Calendars
  • Pop-Up Calendars
  • Fully Custom Calendars (your photos, your special dates)
  • Consider customizing one as a thank you/favor from an event

Whatever you choose, get your name and message out there to add to whatever advertising and marketing you are currently doing.  We have to market in many different, and often, non-traditional methods.  We want the best ROI (Return on Investment).

Leave It All Behind   Leave a comment

I am referring to promotional products.  Consider the stock of promotional products in your “promo closet” (we all have one, for some it might be a big drawer and for others, a small shelf), and apportion a small quantity to carry with you and leave them behind – at the dry cleaner, the pizzeria, the car repair station.  You never know who might pick it up and see your imprint and need your product or service.  Of course, pens or highlighters are easy and inexpensive leave-behinds, but so are chip clips, magnets, sunblock packets – you might consider ordering something specifically for this leave behind process.  Share your leave behind story with us.

Promotional Products – Just Pens & Mugs?   Leave a comment

The old staples are pens and mugs and continue to remain as front runners in the promotional products industry. BIC remains my choice for writing instruments from a pencil to an executive-style pen.  They have lightening-fast production, excellent value and IF there ever is an issue, you can bet they will make good on it.  That’s not to say there aren’t equally as good manufacturers, and I represent them as well.  I’ve been leaving my imprinted pens all over town – you never know who will pick it up and call you!  I just printed the results of a study on how many people actually see your imprint on one pen (message me or comment if you are interested in reading it or receiving our monthly newsletter).

Ceramic mugs continue to be a sought-after product and why not — with so many other uses than just coffee!  I use two on my desk as a pen/pencil/scissor/marker holder.  Something to be mindful of is the cost of shipping – it could run as much as the mug cost each  (there is special packaging to ensure against breakage in shipping and handling, since the contents are breakable). What do you use yours for?  Do you remember whose logo is on it? Use these as new client gifts, filled with other promotional products or candy or give to an organization for their gift auction.  A small gesture goes a long way when you are thanking someone.

Thank someone today and you’ll be starting a promotional products campaign that “remains to be seen”!